FIA Card Services, FIA Card Services is a wholly-owned subsidiary of Bank of America Corporation. The company has a long history of high-quality financial services. It was founded as MBNA in 1982. Those days it was a small bank, based in a Newark, Delaware supermarket. Due to the new revolutionary methods of work they quickly become the leaders of financial industry. For example, MBNA was the first card issuer who offered 24 hour-a-day service to the customers.
MBNA maintained their creditworthy customer base and attracted new customers by providing them with low interest rates and good service. MBNA's strategy was to offer credit cards that can be personalized or customized based on cardholders' passions and loyalties. For example, they offered plastics displaying family coats of arms or regional landmarks. By the mid-1990s, the company was issuing cards to the fans of nearly 200 professional sports organizations, including National Football League teams.
In 2006 MBNA was acquired by Bank of America. It was renamed to FIA Card Services. This merger has brought together the resources of two major U.S. banks.
MBNA maintained their creditworthy customer base and attracted new customers by providing them with low interest rates and good service. MBNA's strategy was to offer credit cards that can be personalized or customized based on cardholders' passions and loyalties. For example, they offered plastics displaying family coats of arms or regional landmarks. By the mid-1990s, the company was issuing cards to the fans of nearly 200 professional sports organizations, including National Football League teams.
In 2006 MBNA was acquired by Bank of America. It was renamed to FIA Card Services. This merger has brought together the resources of two major U.S. banks.
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