Choosing a good domain name can help increase your website's chances of ranking well in search engine results. The more you pay attention to the SEO basics, the more likely it is that you'll be able to make it to the first page of search engine results.

An exact match domain is going to make it a little easier to rank for your keyword than one that isn't an exact match. This is especially true for niche websites. If you're looking to build a bunch of niche websites, you don't want to spend months trying to rank for a keyword that doesn't get a ton of traffic. Choose a keyword where the exact match domain name is available.

Top level domains (TLD) make a difference too. The top level domain is the part on the end, e.g..com,.net,.org. Tests and research indicates that the best TLD's to use are.com,.net and.org, in that order. That doesn't mean you can't rank using other TLD. You can, it just takes a little more work. If you search for any phrase using Google, take a look at how many of the results use.com compared to the other TLD's. That, in itself, is pretty convincing.

There are major differences between the types of website a person can build. The approach to building a niche website is very different from that of building a blog. A niche website is more about finding a small market that is relatively easy to rank well for. You don't want to spend months implementing a complex SEO strategy for a niche website. You want to rank well in a fairly short period of time and start making money.

If you're interested in creating a blog, or website that'll be around for a long time, you can afford to get a domain name that isn't an exact match. A "brand" domain is more about building an audience, developing a brand, creating multiple sources of traffic, as well as ranking for some related keywords.

You need to be willing to spend months trying to rank for keywords. It would probably be a little easier if you have an exact match domain name. But, don't feel compelled to choose a domain name with keywords in it if you're trying to build a site based on a brand name.

When it comes to SEO basics, every little bit helps. You can choose to do things any way you want to and it probably won't make or break your website. If you don't want a domain with keywords in it, then don't choose one. You could still rank for keywords that you target. If you want to use a.info domain, go right ahead. You could still rank for keywords that you target. It might be harder, but you could still do it.

Everything is cumulative when it comes to SEO. The more good SEO practices you follow, the easier it will be for you to rank well. If you ignore good SEO practices, then you'll be making it harder for yourself. Typically, no one thing will determine whether or not you can get to the first page of search results. But, together, the choices you make will make a big difference. Do as many things as you can to make it easy for yourself.


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